At last, some new voices coming into the cycling discussions. We know cycling is good for health, for the environment, for cities. Now cycling is good for business.
The Guardian has listed four reasons why business leaders in the US want to bring in Danish-style protected cycling routes:
1) Protected bike routes increase retail visibility and sales volume. As traffic is slowed down and walking and cycling encouraged, people have the time to notice shops, drop into cafes etc.
2) Protected bike routes make real estate more desirable. Networks of protected bike-routes integrate localities, neighbourhoods and other urban spaces. This integration means neighbourhoods are more connected to a range of urban facilities.
3) Protected bike routes help companies score talented workers. Businesses are able to attract talented workers who are able to live and work in inner-city locations. They also don’t have to spend a fortune on car-parking.
4) Protected bike routes make workers healthier and more productive. Statistics quoted in the report suggest the employees of those businesses accessible via protected cycling-routes have up to 32% fewer sick days, up to 55% lower health costs and up to 52% increased productivity.
Whilst a lot of this is motivated by the quest for increased profits, it is perhaps a marker for a shift in some thinking occurring in the US. There is a very long way to go of course, but hopefully this is another step towards more sustainable living.
The full story is here.